SFA- MARKETING

Today’s sales and marketers need the ability to plan, execute, and measure campaigns easily, from start to finish. SFA  helps you engage your customers as you bring your marketing vision to life. With our marketing capabilities, you can:
 

  • Help reduce your time to market and improve brand consistency and message. Deep customer insights help you plan effectively and execute flawlessly.
     

  • Reduce the complexity of your campaigns, so you can focus on delivering amazing customer experiences at scale.
     

  • Understand how your customers are engaged, with behavioural data and advanced lead scoring, so you can drive sales impact by delivering highly qualified leads straight to your SFA.
     

  • Work better together across your team and with agencies on brand, content, and events to stay aligned and agile.
     

  • Track your share of voice across the social web (such as Twitter, Facebook, and YouTube). Monitor your global sentiment and brand presence, and gain visibility on strategic initiatives on social media.
     

  • Deliver data-driven insights, and prove real Return on Marketing Investment (ROMI). Use advanced business intelligence (BI) tools (like heat maps and trends) to guide future investments and to transform marketing from a cost centre to a growth centre.

SFA- SALES

Sales people spot new opportunities and respond to competitive threats with precision. Marketing teams use social insights to make their campaigns sing. Customer care teams use sentiment analysis to understand customers and to make interactions more meaningful.
 

  • With our social capabilities, you can:
     

  • Turn sentiment into opportunity with Microsoft Social Listening. Monitor brand presence and track strategic initiatives across marketing, sales, and customer service.
     

  • Make every conversation more relevant with social insights that help you get to know the person behind the contact data. Learn more
     

  • Engage with your customers on any channel, and provide service on their terms. Care everywhere to create customers for life.
     

 

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