Today’s sales and marketers need the ability to plan, execute, and
measure campaigns easily, from start to finish. SFA helps
you engage your customers as you bring your marketing vision to
life. With our marketing capabilities, you can:
Help reduce your time to market and improve brand consistency and
message. Deep customer insights help you plan effectively and
Reduce the complexity of your campaigns, so you can focus on
delivering amazing customer experiences at scale.
Understand how your customers are engaged, with behavioural data
and advanced lead scoring, so you can drive sales impact by
delivering highly qualified leads straight to your SFA.
Work better together across your team and with agencies on brand,
content, and events to stay aligned and agile.
Track your share of voice across the social web (such as Twitter,
Facebook, and YouTube). Monitor your global sentiment and brand
presence, and gain visibility on strategic initiatives on social
Deliver data-driven insights, and prove real Return on Marketing
Investment (ROMI). Use advanced business intelligence (BI) tools
(like heat maps and trends) to guide future investments and to
transform marketing from a cost centre to a growth centre.
Sales people spot new opportunities and respond to competitive
threats with precision. Marketing teams use social insights to
make their campaigns sing. Customer care teams use sentiment
analysis to understand customers and to make interactions more
With our social capabilities, you can:
Turn sentiment into opportunity with Microsoft Social Listening.
Monitor brand presence and track strategic initiatives across
marketing, sales, and customer service.
Make every conversation more relevant with social insights that
help you get to know the person behind the contact data. Learn
Engage with your customers on any channel, and provide service on
their terms. Care everywhere to create customers for life.